What the Zócalos of Guatapé Actually Mean — The Story Behind the Colors

Every building in Guatapé has them: colorful bas-relief panels along the bottom of the facade, depicting animals, people, fruits, landscapes, and daily life scenes. They're called zócalos, and they're the reason this town looks like no other place in Colombia.

Origins

The tradition started in the early 20th century. A local priest encouraged townspeople to decorate their homes as a form of community identity. What began as simple painted patterns evolved into the elaborate 3D bas-relief panels you see today — hand-sculpted from cement and painted in vivid colors.

What the Panels Depict

Each zócalo tells a story about the family or business behind it. A farmer's home might show cattle and crops. A fisherman's house depicts boats and trout. Religious families display crosses and saints. Some panels show historical scenes — the founding of the town, the construction of the reservoir, or indigenous heritage.

The Color Palette

There's no rule book. Families choose colors based on personal preference, but the unwritten code is: the brighter, the better. Yellow, blue, pink, orange, green, red — often all on the same building. The overall effect is what makes Guatapé one of the most photographed towns in South America.

Where to See the Best Zócalos

Start at the Plaza Central and walk any direction. The Calle del Recuerdo (Memory Street) has some of the oldest and most elaborate panels. The streets immediately around the church and main square have the highest concentration. For the full experience, spend at least 45 minutes just wandering — every block reveals something new.

The Modern Challenge

As tourism grows, some newer businesses are installing mass-produced panels that lack the handmade character of the originals. Locals are working to preserve the authentic craft tradition. When you photograph the zócalos, you're helping keep the tradition alive by showing the world what makes Guatapé special.